About us

Our Principal George Demetriou has spent a substantial proportion of his career in the office products industry rising through the ranks via positions in retail, purchasing and stock control and then marketing to the position of Sales and Marketing Director of a business employing over 500 staff and 70 field sales people.

Following that he set up and ran several highly successful businesses of his own over a continuous 25-year period during which he was appointed Chairman of a National Trade Association.

He also set up and ran a joint venture business with a firm of Chartered Accountants providing management accountancy and business development services to clients.

His extensive marketing skills and accomplishments were recognised by his appointment as Fellow of the Chartered Institute of Marketing.

As an Accredited Alchemy Business Consultant, George is now able to significantly accelerate the growth and profitability of other SME's.

In Summary:

• Spent 16 years with a PLC gaining retail, purchasing and distribution, field sales and marketing experience, culminating in his appointment as Sales and Marketing Director
• Set up and operated 4 highly successful businesses of his own over a continuous 25 year period
• Former Chairman of a National Trade Association
• Set up and ran a joint venture business with a firm of Chartered Accountants providing management accountancy and business development services to clients
• Extensive business training including negotiation skills, people management, presentation skills and business management
• Fellow of the Chartered Institute of Marketing
• Trained and Accredited Alchemy Business Development Consultant using Alchemy methodologies