Testimonials

"Initially George looked at the sales and marketing, or the lack of it anyway. I'd never been able to execute the marketing side consistently and was not able to sustain it. He helped and supported a campaign that focused on our existing customers, targeting 300 customers with a short letter and flyer. George has also been trying to develop my understanding of marketing, and so make me more complete business owner. It's a big task but he had belief that I could. He is also mentoring my wife and business partner Julia.

There is still a long way to go, but a few months in things are better than they were before. I have great ambitions for the business to fulfil, but we are all very committed to Alchemy's methods.
I found the overall concept quite powerful - I hadn't seen anything like it before. George knew about growing the business through strong marketing and had the skills to go about it. He played a big part in the execution of the agreed strategy and trained both myself and Julia to equip ourselves better. He emphasised the importance of maintaining contact with customers and retaining them. He taught us to take a step back, to gain some perspective on the business, and also showed us the tools with which to improve it. I was well out of my comfort zone, mainly because I had not had the time to doing anything but run the business. I was trying to do everything myself, including dealing directly with clients, aiming to maintain previous levels in spite of the recession and finding it hard to change things. George showed us that we needed more structure to the business and that we needed to systemise the process all the way from inquiries to production. He is a methodical operator and it was clear we needed to be more methodical too.

We now have a new team of staff, including an operations manager, James, who knows exactly what the business structure should look like. The idea was to get someone else to keep the jobs running more effectively and to gain momentum, and George's ideas are very clear and well understood by everyone in the company. We have a clear direction that they didn't have before. It also means that I can be more hands-off and offload more of the operational side to James, making my input more strategic. There are only so many hours in the day, so they have to add value.

George is an effective guy who has added and continues to add a great deal."
Gareth Doherty - Signs Express Wembley

What Other Business People Are Saying About Our Systems:

10 New Clients!
"Our attitude has changed in terms of focus. The response to our marketing has increased phenomenally. As a result we have attracted 10 new fee paying clients, which in our business of graphic design, is very significant indeed."
Peter Banks, EM5 Ltd

£20,000 Client And Still Going Strong...
"I have worked with David Abingdon utilising some of his direct marketing strategies and techniques to great effect. ...Many of which we still use today. One campaign particularly was directly responsible for generating a new £20,000 plus service contract with a major corporate account within 3 months of the campaign and we still have them as an on-going client today!"
Jonathan Osbourne, ComputerWorld Ltd

£26,000 In Instant Orders...
"Within two months I've added a £13,000 contract to my own business and I've taken an order for another £13,000 contract. I've been blown away by the principles and strategies taught..."
Peter Newey, Newey Contract Cleaners

Awesome...
"It was awesome, the difference you made... You are a well-structured dynamo for any business."
Deirdre Shine, Bank Of Ireland

Conversion Went From 2 Out Of 10 To 8 Out Of 10 And.
"We have landed one of our biggest contracts since introducing some of the things we have learned."
Ian Cattermole, Z Cars

Tangible Results...
"We have seen tangible results with systems coming together and an improvement in staff morale."
Paul Papworth-Smith, PPS Chartered Accountants